Not only was Mario 3 backed by one of the most expensive marketing campaigns in gaming history, it was even featured in a Hollywood film prior to release. Nintendo knew they were onto something huge from day one. But it would reach pandemic proportions by the end of the decade when Super Mario Bros. Mario-fever first gripped the globe in the mid-'80s when the original Super Mario Bros. One only needs to look at the portly plumber's latest adventure Super Mario Galaxy 2 to see how these games continue to embody everything that's great about the platform genre. series is often cited as one of the greatest gaming franchises of all time, and with good reason. NES / SNES / Game Boy Advance / Virtual Console
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